Mark Bernardini | Avoid this while hiring an event staff

Mark Bernardini is the founder and owner of PUSH marketing & promotions NY/NJ, the fastest growing live marketing and event staffing agencies. Mark Bernardini has established himself as a major player in the live marketing and social media marketing business. He has a Strong creative sense and ability to deliver innovative and strategic programs that are relevant and highly effective.

Mark Bernardini has established a long standing partnerships with many of the top players at the leading advertising, promotional and event marketing agencies and Fortune 500 marketers nationwide.

Mark has an extensive background in the special events and nightlife industry, providing premium talent and marketing resources to his valued clients for some of the biggest VIP events and marketing campaigns across the country. PUSH is the industry leader for brand ambassadors, event talent and promotional modeling staff.  We have 90,000 talented brand ambassadors, the largest team in North America on standby ready to represent your brand. Mark Bernardini has more than 20+ years of experience.

Mark is into this industry for over many years and knows how to take it to next level. He has worked for many reputable companies and promote their business with his marketing and promotional strategies. With his smart and talented staff he is providing services to many well-known companies of the nation.

In this blog Mark Bernardini has enlisted 10 mistakes you should not make when hiring event staff.

According to Mark Bernardini, success of any event mostly depends on its event staff, how they are working and how well they engage with the audience. Event staff represents your company as they are the face of your brand who helps you to build relationships with your clients. Sometimes to just move on with the event, we overlook staffing that can be really harmful for the event. It can even flop your show. Thereby, to avoid such mistakes you should follow these tips while hiring event staff.

Delaying the Decision Process

One of the worst mistakes an event planner can make when hiring event staff is taking too long to make a decision. While event staff understands that a lot goes into planning and executing an event as they also have their own personal schedules. Delaying the decision process for more than 1-2 weeks can make unavailability of top event staff. Thereby to ensure that you will offer a best quality event staff, you must avoid delaying the process and keep it as short as possible. Besides keeping the decision process short, you must keep in mind that event staff represents your company. They are the face of your promotion. Therefore you need to be very careful while hiring your event staff as it is very necessary to hire, keeping your brand image in mind.

Overlooking event’s needs and not consulting the team:

You cannot overlook the needs of the event says, Mark Bernardini. Before hiring a staff take care of some particular factors like size, length and the audience. Keeping such factors in mind will help you to get ideal number of staff you require. It is also very important to consider the other members of the team. You cannot take decisions on your own, as nothing can be worse than having a team who is not together, so be sure to take decisions after consulting your team while selecting the staff.  

According to Mark Bernardini, if you are working in a team, everyone’s consultation is recommended as it makes the decision more accurate and makes your business strong.

Hiring staff without interviewing them:

Whatever be the purpose of hiring a staff, you must interview them, said Mark Bernardini. He adds, be it modelling or ambassador, one must be hired in a proper manner. Without interviewing, asking general questions related to your industry you cannot come to a decision.

For event staffing, ask important event staffing questions first. Not interviewing event staff is the biggest mistake that most of the companies make.

Not asking for Photographs:

While interviewing the event staff you should always ask for their updated resume and photographs. Though in some countries, asking for photos is allowed in modelling agencies only but as per Mark Bernardini it is an important step to be followed for any event staffing agency. Without having a photograph or resume you cannot take any decision on hiring process as these items will help you to determine whether their credentials and experience are ideal for your brand or company. Thereby, non- collection of photos and resume can be termed as harmful for any agency.

Working with unprofessional event staffing company:

It is always better to hire professional and reliable event staffing company. Quality of the event staff directly correlates with the amount you pay. Sometimes, to save money we hire unprofessional event staff, causing downfall of the agency. Instead of spending less or saving money always go for experienced and reliable staff who not only provides best service but also glorify the future of your company.

Not sharing necessary information with event staff:

Your company is your identity. While hiring event staff you must share necessary details and information of your company. Doing so will keep your staff well informed and prepared to face any situation and answer the questions related to the company.

Retaining Job Information

It is important to be updated with all the candidates about the duties of your event. Although it may seem far better to leave out the downsides or flaws of the staffing role, it may consequence in more stress. By being sincere with your applicants about their roles throughout the event, they are most likely to work the overall event

Hiring based on looks

Eventually, one of the greatest blunders event planners make while choosing event staff is hiring based on appearance. While looks are an important aspect for gaining attention, but it is more essential to hire event staff based on experience level, professionalism, and personality. Event staff that is hired for reasons other than looks are more likely to deliver the outcomes your team is looking for.

Mark Bernardini says that for an event planner, hiring an event staff is the most important work that needs full attention and dedication. It is an essential factor to get lead so it should be treated as such. Mark Bernardini is the founder of PUSH agency, a New Jersey based live marketing and promotional event staffing company. Push agency provides turn-key event staffing services, social integration and support for special events, promotions, trade shows, street teams, in-store product demos and other branding and marketing campaigns.

How to become a professional event planner | Mark Bernardini

Event planners are the miracle workers of events. They bring the possibility to that which ordinarily, seems impossible.

Too numerous are they that like to claim for themselves the title- ‘Event planner.’ These are the ones whom in reality, knows very little about planning an event. Their lack of awareness lends invitation to disarray; making an event totally different from what it should have been if it was coordinated by a professional event planner.  

For example, think of a flopped function you have attended before. I mean an event characterized by disorganization and complaints. Now upon enquiry, try seek out the group or person who was behind the stage, and you shall find an acclaimed event planner; one of those proud agents of disarrangement.  

Who is a professional event planner?

A professional event planner is a person that brings life and sway to an event; a developer of grace and beauty. And this is made possible because a professional events planner knows first, what planning an event entails.

So you want to become an event planner? Not just an event planner but a professional event planner? Then you I think it is ideal for you to  know first- what every professional event planner first knew.

What is event planning?

Event planning can be defined as the process of managing a function such as a meeting, convention, trade show, ceremony, party, e.t.c.

Event planning also includes budgeting, establishing timeliness, selecting and reserving the event sites, acquiring permits, planning food, coordinating transportation, developing a theme, arranging for activities, selecting speakers and keynotes, arranging for equipment and facilities, managing risk, and developing contingency plans.

With this in mind, it becomes easier to understand that becoming a professional event planner has more to do with just desire alone. Education, experience and passion must not be found wanting in a professional event planner..

What do I need to become a professional event planner?

1. Education: Although having a degree in event planning is not a criteria for becoming a professional event planner, still, it is a good idea because it makes it possible for you to have a good knowledge to begin with.
2. Experience: Experience is golden, and everyone knows this. Whether an event planner has a college degree or not, many clients expect to see event planning experience on a resume. Even an amateur event planner can boast of one or two years of experience. Professionalism evolves with time, it grows with experience.
3. Passion: Passion is like a fire, it burns. A professional event planner must possess this fire; the fire to succeed.

What are the duties of a professional event planner?

1. Before Event: Professional event planners work closely with their clients to determine the purpose and scope of an event. The client establishes the time and location, and sets for the planner a budget to work with. Working under these parameters, the event planner seeks bids from local meeting places and providers. An example of such service provider, is a catering service.
2. During Event:The event planner supervises setup for the event, including the use of equipments while the event progresses. The planner strives to meet the needs of his host and guest in other to make every aspect of the event successful.
3. After Event: Inspection, accountability and cleanup.

4. What skills should a professional event Planner have?

   • Tolerance
   • Multitasking
   • Negotiation skill
   • Visionary
   • Creativity

   How to become a successful professional event planner:

1. Develop event Goal and Objective
2. Organize a planning team
3. Set a Date (Give yourself enough time)
4. Create an event  master Plan
5. Determine Administrative Process
6. Create a Publicity Plan
7. Establish a Budget
8. Determine Evaluation Process                                                                                                                                                                                                                                                                    In conclusion, it should be emphasized that professional event planner makes sure the event stays on schedule and that featured speakers or performers are prepared and cued. At the end, the event planner is responsible for supervising cleanup. The planner meets with the client to review the event, discuss bills and receive payment. Read More...

Mark Bernardini | Push NY/NJ works with under armour and fight for children to raise over $5 million at fight night 2015

When Push Marketing & Promotions NY/NJ was approached by Fight For Children and main event sponsor Under Armour to serve as their event staffing partner for Fight Night 2015, they jumped at the chance to be involved with such a worthy charitable cause. Fight Night is a premiere fundraiser that raises money to help improve the health and education of at-risk children in the Washington D.C. and Baltimore areas.

As one of the most storied local events of the year, the 26th annual Fight Night held at the Washington Hilton on Thursday, November 5th was a star-studded affair. In attendance were nearly 2,000 heavyweights of business, government, philanthropy, sports and entertainment. PUSH was tapped to staff 230 promotional models to serve as event hostesses and cocktail servers as well as provide dynamic atmosphere models. “This was one of our most challenging but rewarding assignments to date.”, stated PUSH NY/NJ owner Mark Bernardini. “We were tasked with providing a large number of promotional staff who not only enhanced the atmosphere with their stunning looks, but made sure the event attendees were well taken care of in their roles as hostesses. Most importantly, they all acted as goodwill ambassadors to Under Armour and Fight For Children by contributing to the positive energy, spirit and enjoyment of the evening. I am very proud of our promotional staff as everyone rose to the occasion and customer service was noted at all time high.” By all accounts the evening was a huge success, raising more than $5 million for Fight For Children which was an all-time record for the event.

During the entertainment portion of the evening, there was a special tribute to Muhammad Ali. The values that Mr. Ali believed in and fought for is also the core mission of Fight For Children. Mr. Ali believed that all kids deserved the same opportunity to pursue their dreams regardless of their background or their financial limitations. Other entertainment included a sneak preview of the upcoming Sylvester Stallone boxing drama “Creed” with a special appearance from the film’s star, Michael B. Jordan. Special appearances from the boxing world included James “Buster” Douglas, Leon Spinks, Ray “Boom Boom” Mancini and Aaron Pryor as well as boxing greats Ernie Shavers and Gerry Cooney. The night’s main event included professional and amateur boxing matches, highlighted by the WBC welterweight fight between Javier Flores and Jamie Herrera.

About Fight Night/Fight For Children:

Fight For Children was founded in 1990 with the goal of improving the lives of children in low-income neighborhoods in Washington, DC. Their mission is to strengthen schools by providing school leaders and teachers the training and tools they need to help students succeed. Fight Night has been Fight For Children’s main annual fundraising event, raising more than $50 million dollars since it’s inaugural year due to the generosity of it’s partners, supporters and contributors including Kevin Plank and Under Armour.  As part of it’s new mission Fight For Children will invest all revenue from Fight Night into early childhood education with a goal to make early childhood education in DC the best in the nation.

About PUSH Marketing & Promotions NY/NJ:

PUSH Marketing & Promotions NY/NJ has the largest staffing database in North America with over 60,000 of the most talented and experienced event staff, promotional models and brand ambassadors in the business. PUSH provides staffing for marketing campaigns, trade shows, mobile tours, street team campaigns and much more for brands both large and small. PUSH has 10 offices throughout the United States and the most extensive staffing network in the industry. Read More...

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10 Tips for Being More Productive With Your Sales and Marketing Efforts | Mark Bernardini

Not all sales and marketing strategies are created equal. Some require a lot of work and resources for very little reward. And others are actually optimized to get more done with less. Here are some tips from our small business community for getting more done with your sales and marketing efforts.

Make Sure Your Employees Are as Productive as Possible

In order for your business to accomplish its goals, you need productive team members. But there are some things you might be missing when it comes to making your employees as productive as possible. In this Planday post, Lisa Andersen elaborates.

Sync Up Your Sales and Marketing

Your sales and marketing efforts don’t necessarily have to be intertwined in order to be effective. But when they’re completely out of sync, it can be difficult to really find the right direction for your business. This post on the Your Guerrilla Marketer blog by Rick Verbanas outlines what you can do in that situation.

Win More With Social Media

Businesses are increasingly relying on social media as part of their marketing and sales efforts. But you need to make sure that your social media strategy is going to be one that actually helps to sustain those efforts, as Martin Zwilling details in this Startup Professionals Musings post. You can also see commentary on the post over on BizSugar.

Create a Winning Value Proposition

You can’t hope for any of your sales or marketing efforts to be effective if you don’t have an effective value proposition. In this SUCCESS Agency blog post, Mary Blackiston explains the importance of having a great value proposition and offers some tips for creating one.

Create Epic Nurture Campaigns

Getting new customers is an important part of sales and marketing. But nurturing your existing customers is just as, if not more, important. So this Marketing Land post by Mary Wallace includes some tips for creating epic nurture campaigns.

Use These Tips for Instagram Stories

Instagram stories is a relatively new social media platform that businesses can use to share narratives and behind the scenes shots. This Divahound post by Shannon Huppin includes some tips and ideas you can use to make your Instagram stories memorable. And BizSugar members share their own thoughts here.

Get the Most From Your Board

If your business has a board of directors or any other type of leadership board, they can also be instrumental in making sure that your business runs as efficiently as possible — and this takes in the areas of selling and marketing too. In this Biz Epic post, John Southwell offers tips for making sure that you get the most from your board.

Benefit Your Business With App Store Optimization Techniques

If your business uses mobile apps of any kind, then you need to be able to optimize those apps for app stores if you want to get the most out of them. You can learn more about some of the most effective techniques in this Techlofy post by Ashfaq Ahmad.

Use Twitter Video to Attract the Right Followers

Having the right followers on social media is absolutely essential for making your strategy as effective as possible. And Twitter video is one way that you can work to attract the people who are going to be most relevant to your small business, as Svitlana Latysheva explains here on Post Planner. And the BizSugar community also shares input on the post here. Read More...